Primadona, located in the heart of San Francisco on Union Street, is an intimate "boutique spa," offering premier skincare products and services for both men and women. This San Francisco day spa, owned and operated by husband and wife team Gabriela and Enzo Spaccia, uses its European roots and over 20 years of experience to deliver the ultimate in day spa treatments for its clients. Primadona has caused a serious skincare sensation on the beautiful Union Street in San Francisco’s Marina District.

Recognized by San Francisco Magazine as 2005's "Best Skincare Experts," Primadona houses a high-end skincare boutique as well as an airy upstairs spa hideaway.

Gabriela combines her background in biology and genetics with her expert knowledge of skincare technology and certification in esthetics to provide the highest quality treatment with all Primadona services. Enzo brings his nearly 20 years experience as an international representative of the finest skincare lines in the world and as a consultant to spas in top-rated hotels and resorts. Together, Gabriela and Enzo use their passion to deliver superior products and results-driven services in a relaxing atmosphere.

Many spas display premium brands on their shelves but do not actually use them in their treatments—this is not how Primadona operates. All estheticians at Primadona are uniquely qualified to incorporate today's top skincare products into their exclusive therapies. This ensures that every customer gets proper education and instruction in the use of professional products, which promotes the long-term care of the skin, and underscores the commitment to providing the latest techniques and technologies in the industry.

Facials

• ANTI-STRESS BOTANICAL FACIAL $125
  For sensitive skin, this replenishing facial features plant extracts, bio-molecular complexes and essential oils that promise radiance without redness. (60 min.)
• SWISS VELVET FACIAL $135
  Essential for mature skin, this cellular renewal therapy uses the highest potential anti-aging products from Cellcosmet for hormonally-balanced skin with a vital, healthy tone. (60 min.)
• GEMSTONE FACIAL $135
  This unique facial uses micronized gemstones to energize cells and improve elasticity, while a second mask deeply nourishes and hydrates the skin. (75 min.)
• FIRST DEFENSE FACIAL $115
  A favorite of travelers, this antioxidant, protective facial helps combat the effects of smog, pollutants, and free-radicals found in our environment. Great first-time facial for men. (75 min.)
• HARMONY FACIAL $125
  This comprehensive treatment uses an enzyme exfoliant to remove dead cells, then follows with two protein masks to draw out impurities to leave the face firm and toned. (75 min.)
• ALPHA-BETA PEEL WITH RE-HYDRATING MASK $110
  This two part facial starts with a safe hydroxy peel which restores radiance by reducing pore size and lifting dull skin. A follow-up hydration mask then wakes your skin. (60 min.)
• EXPRESS ACID PEELS, Add to any facial for $45
  Need an extra skin boost? Ask Primadona’s estheticians to recommend an alpha beta, lactic or salicyclic acid peel for your skin. (20 min.)
• MICRODERMABRASION $160
  A special dermabrasion prepares the skin for a thermal plankton rejuvenation mask and a pressure point massage using serums and essential oils to energize and revitalize the skin. (60 min.)
• TRIPLE MASK MICRODERM $195
  A facial taken to the next level! An intense microdermabrasion is followed by a deep exfoliating Epicuren triple mask with lifting benefits. Guaranteed results after just one treatment. (75 min.)

Body

• PEACE OF MIND MASSAGE
  A quick massage is the ideal follow-up to any facial, relieving the pressure points in the head, neck, and scalp. Great for sinus sufferers. (30 min.)
• SWEDISH MASSAGE $90
  A profound relaxing and restorative massage and stress relief for mind, body and soul. (60 min.) Or indulge in a 90 minute Swedish Massage for $120.
• DEEP TISSUE MASSAGE $100
  A deeper therapeutic massage to relieve muscular tension and ease tired joints. (60 min.) Or enjoy a 90 minute Deep Tissue Massage for $130

Waxing

• Lip, chin or cheeks $10
• Eyebrow Touch-Up $15
• Eyebrow (Full wax, shape, tweeze) $25
• Bikini $35
• Brazilian $65 and up
• Legs $40 lower leg, $65 full leg
• Underarms $20
• Arms $25 lower arm, $35 full arm
• Chest $25
• Stomach $25
• Back $35 lower back, $65 full back

Reviews

SFStation, July 2006:
After acquainting myself with a few unfamiliar but intriguing products, I retire upstairs to the dimly lit spa area, where clients can settle into plump lounge chairs and sip herbal tea as they wait for their treatments. Thankfully, waiting isn't something Primadona customers are accustomed to, as Gabriela and Enzo prefer to set up appointments at least two hours apart so therapists have more than enough time to address clients' particular needs.

I begin my afternoon of pampering with a 90-minute Swedish massage, administered by Doug Egigian, who has a covey of loyal adherents that consistently describe his bodywork as "the best massage I've ever had." It's a tall order to fulfill, but Doug delivers. In addition to paying almost Zen-like attention to all my problem areas, Doug adds some mild yoga stretches as well. By the time I walk out of my massage, I'm feeling fully revitalized and prepped for my facial with Gabriela.

Gabriela's "Radiant Couture Facial" is another languorous 90-minutes of spa nirvana. Even her extractions are amazingly gentle and, as I discover two weeks down the line, non-scarring.

As I retire to the downstairs boutique, it's hard not to feel like I'm floating on air, equipped with everything I need to fight environmental damage and work stress. Given that I've just been tickled pink with good, old-fashioned beauty know-how, I'm sure I'll be back in the near future for some routine indulgence at Primadona.

Hours and Policies

Monday Noon-5pm
Tuesday-Friday 11am-7pm
Saturday 10am-7pm
Sunday Noon to 5pm
* Special appointment times available upon request

Please arrive 15 minutes prior to skincare treatment. The last appointment is 1 hour prior to closing. For cancellations, 24 hour notice is required; there will be a full charge if there is no notice given.

Cash and all major credit cards are accepted. Prices are exclusive of discretionary gratuity and may be subject to change without notice.

Other Spa Location

262 Church Street
San Francisco CA 94114
1.415.558.8626
Call for Current Primadona Spa Specials
*Please note that Prices, Services and Store Hours vary from the two spa locations.