When FABULOID opened its doors in August 2004, the cool, vintage-inspired clothing boutique was a San Francisco phenomenon, a creative cooperative born of the art scene, a joy for living and the irreverence of a place that doesn't care where you come from.

FABULOID aims to inject a little fun into daily wear. Ours is a line of luxurious staples with a whimsical twist: playful skirts, tailored jackets, silk tops, trousers and additional layers. Our design philosophy is simply to design the pieces that we and our friends need daily and can't find - we're a day-to-evening line with a playful eye to color, engaging textiles, flattering fit for a broad range of bodies and lasting, serviceable quality.