A head for business combined with a love for all things Scandinavian inspired Catarina Norman to develop the idea for Flicka. She recognized that while San Francisco readily embraces new cultures, design trends and shopping experiences, the city lacked a destination for Scandinavian style. Developing and refining the concept together with Malin Leschly, a Swedish transplant with a Stanford MBA, it became clear that Scandinavia's unique blend of tailored, modern designs, coupled with respect for tradition and quality, would fit perfectly into San Francisco - a hotbed of innovation set against a Victorian backdrop.