H & M

Hennes & Mauritz continues to attract serious shoppers waiting in line like kids trying to get inside a raging nightclub. The serious and the curious all find their way to the latest Swedish chain sensation, which finally heeded its diehard fans' plea to "Go West!" Although the H&M hype has somewhat subsided, stockists who try to re-hang items left in the dressing rooms, still warily walk past shoppers ready to pounce on unclaimed sizes.

The veteran H&M trooper knows that new arrivals appear on Tuesdays. The seasoned H&M trooper also knows that many of the pieces do not last on the floor. The pieces that I collected in Week 1 are nowhere to be found now. Thus when you find something, take it and run with it. -- Grace Chen