"Karen Roze, owner of Sacred Rose Tattoo also pragmatic about her reasons for choosing the Outer Mission. She admits that this neighborhood was not her first choice, but rather, the only place in the entire city that would rent to her. At first, she was understandably wary. 'I used to live here 10 years ago,' she says, 'and I got robbed, like, three times a year.' Roze doesn't bemoan the shifting demographics. 'As a business owner, I'm glad it's getting gentrified. People are walking around and spending money at night.' They're also getting tattooed and when they do, they almost always go to Roze."