The company first opened its doors for business in 1979, selling hard-to-find and alternative styles. At the time Haight Street was not the shopping destination it is today. Conservatively, it was considered a very dangerous area. Today, Haight is one of the most highly trafficked streets in the world, and we at Shoe Biz are proud to have three stores, & adidas concept shop, offering unique footwear and apparel .
The success of the first store—and the lack of display space for all the shoe styles we carry—led to the opening of a second store, also on Haight Street. Shoe Biz II (known as Dino Store, named after our dinosaur mascot in front) opened for business in early 1990. But our expansion didn’t stop there. Super Shoe Biz is our largest store, just five doors away from where adidas concept shop is on the 2nd floor. A glass elevator provides access to this globally unique adidas store Shoe Biz I.
Shoe Biz I carries less expensive, trendy styles for streetwear and clubwear. Shoe Biz II (aka Dinostore) carries only limited trend and original sneakers, and skate shoes. And Super Shoe Biz offers dressier, higher end styles.
The NOE and VALENCIA stores are in residential districts where we focus on our local community.